After launching the TVC campaign, C&S Electric rolled out its outdoor campaign in Delhi, Noida, Ghaziabad, Faridabad, Nagpur & Raipur.
The current campaign comprises various outdoor media vehicles like billboards, unipoles, wallwraps, hoardings, backlit kiosks etc.
These are placed in strategic locations across the city on main roads like Ring Road, highways and busy market areas.
The communication on the hoardings is in sync with the TV commercials that are currently on air. The route adopted for the hoardings is an educative one. These billboards aim to educate the customers towards the applications of MCB & RCCB products. It emphasises that MCB or RCCB alone doesn’t give complete protection. One is required to use both MCB & RCCB for getting complete protection from short circuit, overload and shock.
The campaign is focused on MCB & RCCB products with the tag line – C&S MCB & RCCB. For Triple Protection.
